Jugaad Innovation, co-authored by Navi Radjou Check Out the Book →

TED Logo JUST IN: Navi’s TED Talk on Frugal Innovation — Watch it here!

[January 12, 2015]


Frugal Innovation Cover

JUST IN: Order Navi’s new book Frugal Innovation, published by The Economist

[January 01, 2015]






Navi Radjou is an innovation and leadership strategist based in Silicon Valley
. A Fellow at Judge Business School, University of Cambridge, Navi has served on the World Economic Forum’s Global Agenda Council on Design Innovation and contributes to Harvard Business Review online. Navi won the 2013 Thinkers50 Innovation Award and spoke at TED Global 2014. He is ranked as one of the 50 most influential persons shaping innovation in France.

He is the coauthor of Frugal Innovation: How To Do More With Less, which won the CMI Management Book of the Year 2016 Award.

A sought-after keynote speaker widely quoted in international media. Born and raised in India, Navi holds dual French-American citizenship. He lives in Palo Alto, California.

 Thanks to his unrivaled access to global markets, Navi has a rare and clear-eyed view of their forces, constraints, and opportunities.  His ideas are truly fresh.  His approach is disciplined– grounded in research.  And his delivery is filled with stories, warmth, and humor.  I recommend Navi to every future-facing audience in search of new tools and inspiration.”   —Christine Kinser, Global Leader, Strategic Programs for IBM Global Business Services 


Navi’s TED Talk on Frugal Innovation                                                                Jugaad Innovation demonstrated with a French company

Navi’s TEDx Cannes talk : From smart to wise managers                               Navi interviewed in Renault-Nissan’s video on Frugal Innovation

HBR Management Tip:
How To Reach Customers In Emerging Markets                                             
Navi discusses with The Economist about jugaad innovation


“L’innovation frugale : faire plus avec moins…!” Interview de Navi Radjou from Iddri on Vimeo.

MIT Sloan Management Review

Read Navi’s article on Mobilizing for Growth in Emerging Markets

A groundbreaking book, Jugaad Innovation
(Jossey-Bass, April 2012)
shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations.

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From Smart To Wise
(Jossey-Bass, 2013)
will help leaders at all levels nurture a resilient and balanced leadership style that is essential to succeed in our complex world.” 

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 Click HERE to watch HBR Insight on how healthy rivalry can spur innovation.

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