by Navi Radjou, Jaideep Prabhu, Simone Ahuja Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term “frugal engineering” in 2006. He was impressed by Indian engineers’ ability to innovate cost-effectively and quickly under severe resource constraints. And under Ghosn’s leadership , Renault-Nissan has proactively embraced frugal engineering and become one of [...]
NEW YORK, June 8, 2012 — Carlos Ghosn, CEO, Renault-Nissan and Navi Radjou and Dr. Simone Ahuja, co-authors of Jugaad Innovation, explored how Western companies and societies can accelerate growth by embracing the art of frugal innovation that is being pioneered in emerging economies. Read the program summary. Video highlights and the complete panel discussion: Photos: Special [...]
By demonstrating agility, jugaad innovators can deal with unanticipated challenges faster and seize unexpected opportunities-such as changing customer needs-more swiftly than their competitors. Emerging markets are characterized by high volatility. Economic circumstances are constantly changing. Growth rates are often in double digits, and the competitive landscape is often shifting. New laws and regulations are constantly [...]
The book launch of the Indian edition of Jugaad Innovation went phenomenally well and we had a great time. Here are a few photos and some media coverage of the tour: Our interview in the Wall Street Journal: “Q&A: Why the West Needs ‘Jugaad’ Creativity” Tehelka: “Interpreters of Ingenious Innovations” Review in LiveMint: “The UPA [...]
WRITTEN BY: Simone Ahuja, Jaideep Prabhu, and Navi Radjou “Good enough” products and services may sound like substandard offerings to many consumers in developed economies, but in emerging markets–and increasingly in developed economies–they embody simplicity and focused design. We began exploring the concept of “good enough” in product and service development while conducting field research [...]
By Navi Radjou “The motto ‘innovate or die’ held true for American firms in the 20th century. In the 21st century, ‘innovate faster, better, and cheaper—or die’ will be your new mantra. Indeed, in today’s hypercompetitive, über-connected, and globally integrated economy, you need to crank out new products faster than you can spell ‘R&D,’ or [...]
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