Navi and his work have been featured in:
TED Radio Hour: Can Limited Resources Lead to Better Innovation?
Just because you spend more on R&D, it does not mean you get more innovation. Big tech companies in Silicon Valley can learn from the MacGyver’s—frugal innovators—in other parts of the world on how to do more with less.
Financial Times Review of Frugal Innovation
The authors’ first book, Jugaad Innovation (a Hindi word meaning, roughly, “cobbled together”), described the innovative brilliance of Indian entrepreneurs with limited means. Their new book — enlivened by fascinating case studies — argues persuasively that companies in mature markets have no choice but to adopt a similar approach.
The Economist: Cheap and Cheerful
Victor Hugo once said that “nothing can stop an idea whose time has come”. Messrs Radjou and Prabhu are right that a frugal revolution is sweeping the rich world…in which a financial crisis and recession have been followed by a spell of stagnant household incomes and, in parts, persistently high unemployment.
Les Echos: Les Générations YZ Ne Veulent Plus Travailler Dans Des Boîtes Comme Les Vôtres
A côté de la révolution digitale, le théoricien de l’Innovation frugale, Navi Radjou, appelle à « faire plus avec moins » : un changement radical de paradigme productif. Il était l’invité de L’Entreprise du Futur, jeudi 19 janvier à Lyon.